Asus to launch ZenFone 3, ZenFone 3 Deluxe & ZenFone 3 Max on May 30

first_imgAhead of its expected unveiling on May 30, Taiwan-based company Asus has teased brief profiles of its third-generation ZenFones, aka the ZenFone 3, ZenFone 3 Deluxe and ZenFone 3 Max. The profiles, although brief, highlight the new design scheme that the ZenFone 3 phones will employ, over their predecessors.As per a teaser video shared by the company on YouTube, the ZenFone 3, ZenFone 3 Deluxe and ZenFone 3 Max will all sport distinct outer metal frames (and most likely a full-metal unibody design) and rear-mounted fingerprint scanners. These phones will most likely vary in size with the ZenFone 3 and ZenFone 3 Deluxe being more or less on similar lines, and the Max, well, the biggest of the lot.Each phone also has a distinct punch line, that is, clarity, desire, and unlimited. While ‘desire’ could indicate the Deluxe’s (more) premium design over the general ZenFone 3, and ‘unlimited’ could stand for the myriad possibilities that the Max’s ‘huge’ size should entail in.Also Read: It’s official: Asus ZenFone 3 coming in June, to cost more than ZenFone 2 Asus will most likely ‘unveil’ its new ZenFones at its Zenvolution event on May 30 in Taiwan. To recall, company CEO Jerry Shen had previously said that the ZenFone 3 family of phones will be available in June, probably highlighting their market availability and not an official launch per se.Since the Zenvolution event invite clearly has a mention of Intel on it and the new ZenFone 3s will have either Qualcomm or MediaTek chips inside, chances are the company will launch more products on May 30. We could be looking at more ZenPads or even a new ZenWatch.advertisementAccording to Shen, ZenFone 3, ZenFone 3 Max and ZenFone 3 Deluxe will continue to target the mid-range segment much like the outgoing ZenFone 2 family. These phones will however be priced higher than the phones belonging to the ZenFone 2 family. Asus expects the ZenFone Max to be the cream of the crop as far as sales are concerned accounting for about two thirds of shipments.last_img read more