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‘Quiet marketing’ returns as agents try to manage frantic demand

first_imgHome » News » Housing Market » ‘Quiet marketing’ returns as agents try to manage frantic demand previous nextHousing Market‘Quiet marketing’ returns as agents try to manage frantic demandProperty search firm Stacks says more agents are using the technique to reserve viewings for only the hottest and best prepared candidates.Nigel Lewis2nd September 20201 Comment804 Views Some estate agents are operating both ‘hot buyer’ lists and using ‘quiet marketing’ techniques to prevent their staff wasting viewings on tyre kickers and unprepared house hunters, it has been claimed.Property search firm Stacks says estate agents are having to turn their marketing activities on their heads as they attempt to prevent time-consuming viewings by viewers who are unlikely or not read to make an offer.“Quiet marketing involves withholding properties from the portals, or sometimes uploading a brief outline with little detail, a general but non-specific indication of location, and no pictures,” says Anthony Pearce of Stacks (below).“Agents will contact suitable buyers on their list and aim to sell the property without ever going to the open market.”Stacks claims that attracting large numbers of buyers is now a no-no because conducting viewings is time consuming and onerous under Covid rules so agents are aiming to attract only the ‘hottest’ buyers.“Agents have lists of buyers who are pre-qualified in terms of finance, intent and readiness to progress. For the best properties, they are recommending quiet marketing so they’re not inundated with requests for viewings.”Pearce claims these tactics are necessary because many agents report lists ‘as long as their arms’ of keen buyers, which have to be managed remotely and which is pushing them to the limits.Grey marketing, or quiet marketing, used to be reserved for vendors who didn’t want to go public or wanted to test the market; but now it’s becoming a more mainstream way of selling efficiently, Pearce claims.grey marketing Anthony Pearce portal marketing Rightmove Stacks September 2, 2020Nigel LewisOne commentAndrew Stanton, CEO Proptech-PR Real Estate Influencer & Journalist CEO Proptech-PR Real Estate Influencer & Journalist 2nd September 2020 at 9:39 amWhat amazes me is why when companies like ‘Homehere’ can digitize the front end of the sales funnel, and can digitally greet, meet, qualify and then book viewings for appropriate buyers into the CRM of agents, and their diary system BEFORE the agent even knows they exist – there are still legacy type agencies getting humans to filter front end enquiries from portals.There is a property on the market across the road from me, the board went up three days ago, it was not on any portal, I rang the agent, it went to divert, I rang again the next day, same thing and again yesterday, when it appeared on a portal. If I made an enquiry on the portal, if Homehere was used by the agent, I would be qualified and booked in to view, not a human involved.Humans could get involved at the viewing, a much better use of their time, and using filters the agent could even discuss with the vendor what type of buyer they wanted to view, a cash buyer only, a first time buyer with finance approved, a buyer in a chain of two or less, technology allows control, old fashioned agency perpetuates old fashioned and unprofitable, and customer facing frustration.Log in to ReplyWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img read more

Foxtons under fire for refusing to return furlough cash

first_imgFoxtons has been criticised by an influential MP for not repaying any of the £4.4 million in furlough cash given to the company since the pandemic started.Bristol Labour MP Daren Jones (main pic), who chairs the heavyweight Business, Energy and Industrial Strategy parliamentary committee, said yesterday that businesses like Foxtons should repay their furlough cash.Although there is no statutory reason for the estate agency to do so, he told Yahoo News: “As the business committee has said time and time again, business leaders need to act in good faith when using taxpayers’ money during the pandemic,” he said.“We have called out businesses who have passed on taxpayers’ money to shareholders, instead of using it to keep workers in their jobs or returning it to the Treasury if it’s no longer required.”His remarks follow Foxtons full-year results published yesterday which, as well as revealing how much government support it received last year, showed it had spent £3 million on a share buy-back scheme in December and spent £14.5 million buying London rival Douglas & Gordon.GratefulA Foxtons spokesperson says: “Like many customer-facing businesses, 2020 was an extremely challenging year for Foxtons. We were required to close for months during the first lockdown which cut our annual revenue by £15m, equivalent to a fifth of the annual total. We made a statutory loss for the year and will not pay a dividend.“We very gratefully received Government support via the furlough scheme and business rates relief. We used it as it was intended and for as shorter time as possible. Were it not for furlough we would have had to make lots of short-term redundancies because we were facing a revenue cliff edge. We ended up making no Covid-related redundancies in 2020. Our furloughed staff received money directly from Government during this period and as such there is no surplus to repay.“We didn’t just rely on Government help to keep the business viable. We made our own cost savings of some £9m, including pay reductions for the highest paid in the business.“We also raised more than £20m from shareholders to help us through lockdown and provide a cushion against further closures which fortunately did not materialise. We therefore had excess capital, so much later in the year, with the business trading again and with more confidence about the future, began returning some of this to our shareholders in the form of a £3m share buyback.”Several key rivals have repaid their furlough cash including Knight Frank, Belvoir and JLL.Daren Jones knight frank JLL Labour Party Belvoir Foxtons March 12, 2021Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Agencies & People » Foxtons under fire for refusing to return furlough cash previous nextAgencies & PeopleFoxtons under fire for refusing to return furlough cashInfluential MP calls out estate agency after it reveals £4.4 million government help during 2020 in latest results.Nigel Lewis12th March 202102,814 Viewslast_img read more

San Diego shipyards win $383M worth of US Navy contracts

first_img View post tag: BAe Systems San Diego shipyards win $383M worth of US Navy contracts The U.S. Navy awarded three San Diego shipyards a combined $383 million of contract modifications for the maintenance and modernization of amphibious ships homeported in San Diego, California.The three shipbuilders to win the contracts are BAE Systems San Diego Ship Repair, Continental Maritime of San Diego and General Dynamics, National Steel and Shipbuilding Co..The contract contains options for complex, emergent and continuous maintenance, repair, modernization and Chief of Naval Operations availabilities on U.S. Navy ships.Work will be taking place at contractor facilities or Naval Base San Diego, and is expected to be completed by March 2018.Naval Base San Diego is home to 12 amphibious ships, View post tag: Continental Maritime Back to overview,Home naval-today San Diego shipyards win $383M worth of US Navy contracts center_img View post tag: GD-NASSCO March 6, 2017 Share this articlelast_img read more

‘Gay cake’ row company given extra time

first_imgThe Equality Commission has given Ashers Baking Company extra time to respond to the threat of court action.Ashers’ general manager Daniel McArthur told an Irish publication, he had written to the commission requesting four weeks to respond to the threat, and the equality body had agreed.Court action was warned when the bakery, owned by a Christian family, refused to make a cake which promoted gay marriage. The company is concerned that its version of what happened was not expressed to the Equality Commission before the latter decided that the bakery’s actions were ‘unlawful’.The customers had requested that the cake feature the logo of ‘Queerspace’, a Belfast-based campaign group for the LGBT (lesbian, gay, bisexual and transgender) community in the area. Ashers Baking Company turned the order down on the grounds that it did not support its own beliefs.Gay marriage is not legal in Northern Ireland – the only part of the UK in which it is not on the statute book.last_img read more

Watch Full Show Videos Of Phish’s Two-Night Wrigley Field Run

first_imgLast weekend, beloved jam band Phish made their debut at the beautiful Wrigley Field in Chicago, IL. The home of the Chicago Cubs welcomed Phish fans for two great nights on June 24-25, seeing the band bust out some rarities, play some debuts, and treat fans to their patented brand of great jamming.Among the many highlights from the two nights was the return of “Fluffhead,” covers of “I Am The Walrus” and “Space Oddity” – the latter performed a cappella – and some great jams in tunes like “Tweezer,” “Down With Disease,” and more throughout the run.You can read each show’s recap in full below:Phish Performs ‘Space Oddity’ A Cappella, Debuts New Song At Wrigley Opener [Videos/Gallery]Phish Busts Out ‘I Am The Walrus,’ Revives ‘Fluffhead’ For Wrigley Field Finale Thanks to DrFunkenstein2k on YouTube, we can share full videos for each of these marvelous performances below. Rock out with Phish below!Setlist: Phish at Wrigley Field, Chicago, IL – 6/24/16Set 1: Sample in a Jar, Chalk Dust Torture, Martian Monster > Rift, Yarmouth Road, Sand, Miss You[1], The Wedge, Free > Blaze OnSet 2: Down with Disease[2] > Fuego > Twist > Twenty Years Later > Waste > Also Sprach Zarathustra > Backwards Down the Number Line, Loving CupEncore: Space Oddity[3], Run Like an Antelope[1] Debut.[2] Unfinished.[3] Phish debut.Setlist: Phish at Wrigley Field, Chicago, IL – 6/25/16Set 1: The Moma Dance, AC/DC Bag > 555, Waiting All Night, Heavy Things, Happy Birthday to You, 46 Days, I Didn’t Know, Divided Sky, Cavern > Good Times Bad TimesSet 2: Carini > Tweezer > Fluffhead > Piper -> Steam > Wading in the Velvet Sea, Harry Hood > Tweezer RepriseEncore: I Am the WalrusNotes: This show was webcast via Live Phish. Happy Birthday was played for Phish tour manager Richard Glasgow. I Am the Walrus was played for the first time since June 29, 2010 (229 shows).last_img read more

The String Cheese Incident: A Triumphant Return to Montana

first_imgGolden hills rolled gently behind the stage. In the opposite direction, an expansive range of mountainous peaks sprawled in a breathtaking panorama. The legendary big sky of Montana extended into infinity – a phenomenon one must witness to realize how the state truly lives up to its title. In the center of all this splendor, an intimate audience glowed with jubilation, welcoming The String Cheese Incident back to Missoula for the first time in fourteen years. Throughout their two nights in a lush field behind the Big Sky Brewing Company, the band made it very clear how pleased they were in returning to Montana. Hailing from Crested Butte, Colorado, they always have conveyed a heightened sense of comfort when playing mountain towns. The relaxed atmosphere set the tone for a pair of shows revealing The String Cheese Incident at the apex of its powers. Timing often proves to be an overriding factor in life’s finest moments and such was the case for me in making a triumphant return to the realm of the Cheese. From 1997 – 2002, I was head-over-heels for this band and saw them as many times as possible. The passion began to fade and Cheese shows no longer ranked on my priority scale. Over the past two years, I’ve heard friends rant and rave about how well the band is playing. Occasional listening didn’t seem to back this up and my skepticism persisted. It took an alignment of the stars, circumstances and a bit of subtle nudging to magnetize me to Missoula.The majority of my doubt didn’t lie so much with the band’s musical prowess, but more so the selection of new material they’ve been focusing on. Perhaps receiving the subconscious memo that a retro focus was just what the doctor ordered, the band dropped jaws midway through the first set with a shocking bust out. On the shelf since 2007, “Bigger Isn’t Better” adopted a fresh identity as a piece of slow-burning, bluesy reggae psychedelia. The lyrics could not have been more apropos considering the sparsely-attended concert and the simplistic spirit of Montana. Patience is a virtue with this band as they never rushed any of the songs, allowing their potential to fully blossom.The old school momentum continued in the second set when the band used “Rhythm of the Road” as a springboard for dynamic exploration. This 18-minute version soared on the wings of a sinister melodic theme spearheaded by Michael Kang’s mandolin wizardry. Bill Nershi’s newfound (at least to me) propensity for playing electric hollow body or Telecaster is an exciting addition to the band’s arsenal. Both Kang and Nershi’s manipulation of tones creates layers of intrigue within any given song. The kinetic energy collided in the set-closing climax, “Roll Over.” This song’s glorious intro continues to offer one of the most euphoric moments across the jam band landscape.If the first night in Missoula was great, then the second has to be considered an instant classic. From start to finish, the show oozed with swagger, continuity and creativity. The band vocalized its exuberance in having spent the day on the nearby Clark Fork River. Their state of bliss was infectious, permeating every aspect of their performance. “Little Hands” galloped onto the scene like a beloved, old friend. The lyrics carried extra poignancy and weight delivered in these timeless surroundings.He’s been with them for awhile now, but Jason Hann is still the new guy. His addition was a stroke of genius, as Michael Travis is left to channel the full scope of his rhythmic mastery into pacing the Jaguar as it roars around the track. His ninja-like agility and field of vision guide him to put the pedal to the metal at just the right time. Hann is enraptured with his many toys (his expertise on the talking drum is worthy of universal renown), applying tribal nuances which do more than just complement the whole. He is an entity of his own, repeatedly standing out with both his playing and rainbow unicorn smile.String Cheese covers a vast range of styles, all of which they make their own. They were founded on bluegrass and still draw from that well. However, it’s the jazzy, tropical, Cheesy twist on this discipline which is even more compelling. Following a seamless, riveting transition from “Little Hands,” “Indian Creek” was a definitive example of how “on” the band is right now. The synchronicity of all their moving parts is remarkable. This spritely, instrumental journey encapsulated so much of what makes anyone love them. But it wasn’t just oldies paying dividends. New material like bassist Keith Moseley’s bouncy “Sweet Spot” and Kang’s “Believe” fit gracefully into the repertoire.Funk aficionados were gleefully satiated after a relentless ride through “Pack It Up.” The Herbie Hancock-esque instrumental saw Moseley bully his way through the mix, gurgling like a river rapid while an animated Hollingsworth explored his whole bag of tricks. Moseley continued his tear in the second set, belting out The Beatles deep cut, “She Came in Through the Bathroom Window.” Coming out of left field and starting on a dime, the Abbey Road track ended up being the improvisational centerpiece of both nights.String Cheese jamming is defined by intricate, yet organic calculation. There is no meandering. They know each other so intuitively, they are the definition of symbiosis. Blazing new trails under the big sky, this transcended any casual assessment of spontaneous sonic creation. The magic continued with a march through the inevitable “Rivertrance” which, when presented in open air, is utterly massive, primal and spiritual. Combined with the sacred geometrical projections on the screen, this can be perceived as aural therapy. Speaking volumes to the band’s feelings about their fresh crop of compositions, they culminated the masterpiece of a set with Kang’s hauntingly seductive, rhythmically complex ode to his wife – “Beautiful.” He has achieved a maturity and precision in his vocal delivery which sounds better than ever.I don’t know if it’s always like this; it’s hard to imagine how that would be possible. But for these couple days in Montana, we bore witness to a band plugged in to a powerful source of inspiration. A band devoid of ego and totally in tune with each other. Six men who emanate a sense of reverence with their past and contentment with the present. A group which honors where it comes from and relishes where it’s going. Most importantly perhaps, over 20 years in to a roller coaster of a career, having as much fun as ever.last_img read more

John Cohn of IBM works with Champlain College

first_imgBURLINGTON, Vt. John Cohn, PhD, chief scientist of design automation in the IBM Systems and Technology Group, has been working with students and faculty in the Emergent Media Center at Champlain College this winter.Cohn, an IBM Fellow and Vice President for the Americas for the IBM Academy, and five Champlain College game development students have been creating a multimedia educational companion piece for an electronic game that IBM has developed for Engineering Week 2008. The educational product will be delivered in a multimedia way that kids relate to, and it will illuminate what makes up an electronic game and what courses of study and careers are available in game-related fields.For Cohn, this is a self-designed assignment at Champlain that will benefit IBMs OnDemand Community outreach program. One of IBM and Cohns driving goals is to break through the negative perceptions of kids who might be turned off by science and technology. I know thats a hard problem to change perceptions, he said. But technology, science or math can be so beautiful, much in the way music and art are beautiful.Working with the Champlain College students has been mind-blowingly great, Cohn said. These students really get it. Game development students Ian Bissett, Michael Fowler, Bryan Hare, Wesley Knee and Lauren Nishikawa make up Cohns team.IBM built the processors for the Xbox 360, Playstation 3 and Wii. IBM doesnt currently make games, but we provide a lot the technology behind them, Cohn explained.In addition to his technical duties at IBM, Cohn has long promoted the excitement behind science and technology. Hes delivered entertaining science presentations to more than 30,000 school children over the years. In the near future, he hopes to employ new media such as online science and technology videos to create more enthusiasm for science and technology among Americas youth.last_img read more

Hicksville Fatal Small Plane Crash Probed

first_imgSign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York Authorities are investigating why a small single-engine plane crashed onto Long Island Rail Road tracks in Hicksville, killing one and seriously injuring a second person on board on Sunday morning, officials said.The pilot of a Hawker Beechcraft BE35 departed from Francis S. Gabreski Airport in Westhampton Beach when the pilot reported a problem to air traffic controllers shortly before the aircraft crashed on the tracks near the Oyster Bay Road crossing at 7:45 a.m., according to the Federal Aviation Administration (FAA).The pilot, who was reportedly heading to Morristown Municipal Airport in New Jersey, was trying to land at Republic Airport in Farmingdale—three miles from the crash scene—when then plane went down.The survivor was taken to Nassau University Medical Center for treatment. No one on the ground was injured.The National Transportation Safety Board (NTSB), which sent a representative to the scene, is leading the investigation into the cause of the crash along with the FAA. MTA police and Nassau County police responded to the scene.The LIRR partially suspended train service on the Ronkonkoma Branch between Hicksville and Farmingdale while investigators were on the scene. Once the debris was cleared, LIRR crews repaired the tracks and a grade crossing stanchion. Train service was fully restored 14 hours later.last_img read more

Innovation in banking demands supportive culture from top down

first_imgOrganizations continue to support innovation efforts with everything from innovation labs to hackathons. While such efforts are well received by investment analysts, and are great fodder for senior-level strategic planning meetings and competitive chest thumping, the one thing lacking from many of these efforts is a supportive culture for actually implementing new ideas that are generated.If these efforts receive top-level support from initiation to implementation, entire organizational cultures can be transformed. An example is a hackathon I just participated in, sponsored by Intesa Sanpaolo, Italy’s leading banking company, in Bratislava. In its third year, the 24-hour Novathon included more than 20 teams working on 6 categories of new solutions.What stood out about the Intesa Sanpaolo event was the level and breadth of commitment to the process by the entire organization. Heading up the event was Maurice Lisi, Head of Multichannel and Customer Experience at Intesa Sanpaolo. He was one of many senior executives from Italy and across Europe who were very actively involved. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading »last_img read more

Alure Home Improvements Sheds Light On How To Install A Dimmer Switch

first_imgSign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York Sponsored Content Brought To You By Alure Home ImprovementsA normal light switch offers only two choices: on and off. But a dimmer switch allows you to control how bright you want the room to be. Simply turning a knob or sliding a lever lets you adjust light levels.Now if you’re ready to make the switch, so to speak, Doug Cornwell, chief operating officer of Alure Home Improvements, is ready to shed some light on the subject.Here, in this installment of Alure Home Improvement’s “60-Second Fix: How To Change Your Light Switch To A Dimmer,” he shows how to swap a toggle switch in the bathroom with a dimmer switch.Why would you ever want to do this? Because you might have some “high hat” lights in the ceiling that would provide better lighting more suitable to your mood at the moment if you could lower the intensity of the overall illumination.Though there is an assortment of dimmer switches to choose from, the concept is essentially the same: cutting down the AC current to reduce the total energy empowering the light bulb.Now that you understand the idea, Cornwell stresses the serious nature of what you’re about to do. You certainly want to play it safe, so don’t ignore this:“First, and foremost, the most important thing is to make sure the power is off!” he advises.To be forewarned is to be forearmed. Never start fooling around with anything electrical until you safeguard your action by defusing the situation. Go to the fuse box or circuit breaker and make sure no power is going to that bathroom switch. If it means that you end up working in the dark, then get a flashlight or do the work by daylight. Moonlight is best left for serenades.So, once your working condition is guaranteed to be safe from any unwanted shocking experiences, remove the switch plates holding the switch against the wall in order to expose the switch’s inner mechanism and allow yourself some flexible movement. In this example, two toggle switches are lined up side by side, but Cornwell intends only to remove the right one and replace it with a dimmer switch.Cornwell points out the two screws, one on the top and the other on the bottom, holding this toggle switch in place. Loosen the top one first, he recommends. Once you remove the screws, the toggle switch assembly will slightly protrude from the wall. Grab it firmly and pull it out just far enough so you can clearly see where the wires are attached in back.Now, before continuing, he demonstrates what the back of the dimmer switch looks like so you’ll understand which wire goes where. This is important advice. If you connect the wires wrongly, the switch won’t work. And even more seriously, you could risk a short circuit or even a fire.“If you look at the dimmer switch,” Cornwell explains, “you’ll see it comes with three wires: two black wires and one green wire. The green wire is the traditional ground. Always remember that: ‘the green ground.’”Next, he undoes the three wires connecting the toggle switch, which you’ll see also consist of two black and one green wires.As he shows, these wires don’t require their own terminals on the dimmer switch. As Cornwell illustrates, you can use a wire connecter nut to connect the dimmer switch’s wires with your house’s wires. Here, Cornwell is using a blue wire connector, but the connector’s color isn’t as important as the colors of the wires.Cornwell demonstrates how you grab the wires with a pair of pliers and straighten the exposed leads—the inner copper ends that are surrounded by the wire’s insulation. Carefully prepare them. Then just connect black to black; it doesn’t matter which black wire goes with which. You put both ends of the wire from the wall and the wire from the dimmer switch into each connector nut.“Twist it on,” he says.One, two, three, twist! And they’re connected.Click here to learn more about Alure Home Improvements“What I like to do once it’s done,” adds Cornwell, “is take black vinyl electrical tape and wrap it firmly around the connector nut.”Make sure you do all three wires! Then you can simply push the wires back into the wall. Take the wall plate’s attachment screws and screw the switch back into the wall box.“Put the plate back on and you’re all set to go,” says Cornwell.With the last screw in, you now have a toggle switch and a dimmer switch.The mood lighting awaits. So remember, you don’t have to curse the darkness; Alure Home Improvements teaches you how to usher in a little bit of light!last_img read more