Fast-growing e-commerce platform provider CommerceV3 and leading online marketing agency Timberline Interactive of Middlebury today announced a merger. The combined company will unite a proven online store platform with a vast array of e-commerce marketing services.”Our team was already working in the CommerceV3 environment to grow orders and sales for many of our clients,” says Bud Reed, founder of Timberline. “In many ways, this merger was driven by our focus on the customers. It gives them even more technology options and streamlines website launch and development processes.”Reed, who launched Timberline Interactive ten years ago, is retiring from day-to-day operational duties but will continue in an advisory role to provide strategic direction for the combined companies.CommerceV3 president Nathan Focht rarely gets excited, but he recognizes a new and unique opportunity for merchants. “The CV3 platform has always had a strong feature set to help customers grow their sales, but this merger puts us way ahead of the curve. Tom Funk and the rest of the team at Timberline are masters at tuning web stores for maximum growth. They have a huge playbook for making money online.”Blake Ellis, who co-founded CommerceV3 with Nathan, will serve as the new president of Timberline. Ellis is a serial entrepreneur who has been involved in several Internet start-ups over the years, including CommerceV3, Rails Machine and ResEngine.com. “Timberline brings a wealth of experience to the table, especially their work launching sophisticated sites and growing revenue for large merchants with complex needs. CommerceV3 provides a strong, affordable technical foundation. Together we offer a high octane growth solution to merchants large and small — a combination you can’t find anywhere else in our industry.”Tom Funk will serve as VP of Marketing for the new organization. Funk has been with Timberline for three years and before that worked as Web Manager for the Vermont Teddy Bear Company, where he managed sites doing $46 million a year in e-commerce sales. He is a frequent speaker at Internet Retailer, Shop.org and other industry events and is the author of the book Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies.”Today, businesses need to take advantage of every online revenue source: paid search, SEO, email and more. But their success also depends on the features and flexibility of their e-commerce platforms,” says Funk. “This deal brings together two leading e-commerce companies who can now offer both pieces: the online marketing services to drive traffic and the online store technology to convert it to sales.””CommerceV3 meets even complex customer requirements straight out of the box,” says Deb Brisson, Timberline’s VP of Software Development. “And when we need to go further, we utilize TI Commerce.” TI Commerce is an entirely customizable commerce platform built using the Microsoft .NET programming environment. “With CV3 and TI Commerce, we have more technical flexibility than any other provider in the industry, period.””This is big news in multi-channel and direct marketing circles,” says Scott Weaver of Atlanta-based Colinear Systems, a software firm specializing in order management software for large retailers. “Anybody who has searched for products on Google and shopped online has probably encountered the work of these two firms without knowing it. They’re the folks behind the scenes who make finding products and ordering online a smooth and easy process. This is a great opportunity for their existing customers as well as any merchants who want to thrive on the web.”About Timberline InteractiveTimberline Interactive is a leading online marketing and development company specializing in e-commerce solutions for direct marketers and catalogers. They are experts in all aspects of online marketing, including search engine optimization (SEO), paid search campaign management, e-mail campaign management and site usability optimization. Timberline’s clients include Wine of the Month Club, Dinn Trophies, Lake Champlain Chocolates, American Meadows, Terry Precision Bicycles and others.About CommerceV3CommerceV3 (CV3) is a web-based system that allows users to create, populate, customize, maintain and track e-commerce storefronts. It makes selling online as easy as possible, without sacrificing real power. Designed from the ground up for direct-mail merchants, CV3 is PCI-compliant and features integration with order management packages as well as tools to customize pages, drive traffic, manage online inventory availability, process orders, and track revenue. CommerceV3 powers hundreds of storefronts for merchants across the U.S. and Canada.Source: Timberline. Middlebury, VT, USA – September 10, 2009 – ###
Coming off a successful 2-0 road trip in New York, the University of Wisconsin men’s hockey team were stifled by a hungry Northern Michigan team Friday before battling back to even the series 1-1 Sunday.The Wildcats (3-6-1) jumped on the Badgers (5-3-0) 33 seconds into the opening period of Friday night’s game to score their first of five total goals.The Badgers answered ten minutes later when star freshman forward Trent Frederic took it himself from center ice to net a top-shelf power play score to put Wisconsin on the board.The Wildcats scored three unanswered goals after Frederic’s effort, shutting the Badgers out in the second period. Northern Michigan set the tone physically from the opening face-off, allowing their defense to hold the prolific Badger offense to just one score through two and a half periods.Head coach Tony Granato said postgame the team missed some important chances.“We couldn’t capitalize on our chances,” Granato said. “We had some power play chances at pivotal points of the game where we could’ve got back in the game and didn’t.”Men’s hockey: Badgers dominate offensively on the road, improve to 4-2The University of Wisconsin men’s hockey team impressed in upstate New York this weekend, sweeping their two-game weekend against No. Read…The Badgers final goal of the game came on a penalty shot after sophomore forward Seamus Malone was hooked on a breakaway following a steal from Wisconsin’s blue line.Other than Frederic and Malone’s individual efforts, the previously-prolific Badger offense could not seem to get past the brick wall led by Northern Michigan’s sophomore goalie Mathias Israelsson. The young goaltender had an impressive 34 saves and held a Badgers team who has averaged 4.3 goals a game to just two scores.Wisconsin’s goaltender made some plays too, but not the kind anyone wants to be remembered for. Five minutes into the second, following the Wildcats third straight score, freshman goaltender Jack Berry replaced the struggling Matt Jurusik who allowed four scores in his 25-minute stint on the ice.“I’m fine,” Jurusik said. “Next time I get the net I’ll be better.”Jurusik’s younger replacement, Berry, kept the Badgers in the game, shutting down all six Wildcat shots on the net and giving the coaches a decision to make regarding the starter for game two.“That’s not an easy situation to come in because if you give up another goal the games over, and he’s done it twice for us against good teams and gave us that chance,” Granato said. “We’re going to make a decision on whether or not he’ll start tomorrow. There’s a good chance he’ll start.”The Badgers took another loss as senior forward Grant Besse slammed into the boards after willing his way to the net in effort to get his team going.“Obviously, he hit the boards hard, and that’s a scary part of the ice,” Granato said. “You’re going to the net, you’re off balance a little bit and you get bumped. There’s not a whole lot of chance to recover, so hopefully it’s not too bad.”A frustrating night and a key injury will prove to be a real test for this young Badger team. Despite the loss in injuries and the scoreboard, the resilient Wisconsin squad rallied and took down NMU Sunday behind a shutdown defensive effort.Berry stepped up in his first career start and recorded 22 saves on the day. Regular suspects sophomore forward Luke Kunin and junior forward Cameron Hughes notched two to give the Badgers the lead before dropping back and securing a huge win for the team.Wisconsin now takes an extended break, waiting to play Merrimack University at home on Nov. 18 and 19.