BURLINGTON, Vt. John Cohn, PhD, chief scientist of design automation in the IBM Systems and Technology Group, has been working with students and faculty in the Emergent Media Center at Champlain College this winter.Cohn, an IBM Fellow and Vice President for the Americas for the IBM Academy, and five Champlain College game development students have been creating a multimedia educational companion piece for an electronic game that IBM has developed for Engineering Week 2008. The educational product will be delivered in a multimedia way that kids relate to, and it will illuminate what makes up an electronic game and what courses of study and careers are available in game-related fields.For Cohn, this is a self-designed assignment at Champlain that will benefit IBMs OnDemand Community outreach program. One of IBM and Cohns driving goals is to break through the negative perceptions of kids who might be turned off by science and technology. I know thats a hard problem to change perceptions, he said. But technology, science or math can be so beautiful, much in the way music and art are beautiful.Working with the Champlain College students has been mind-blowingly great, Cohn said. These students really get it. Game development students Ian Bissett, Michael Fowler, Bryan Hare, Wesley Knee and Lauren Nishikawa make up Cohns team.IBM built the processors for the Xbox 360, Playstation 3 and Wii. IBM doesnt currently make games, but we provide a lot the technology behind them, Cohn explained.In addition to his technical duties at IBM, Cohn has long promoted the excitement behind science and technology. Hes delivered entertaining science presentations to more than 30,000 school children over the years. In the near future, he hopes to employ new media such as online science and technology videos to create more enthusiasm for science and technology among Americas youth.